45 Surprising Interior Design Statistics & Trends for the Hospitality Industry

25 February, 2023

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In this blog post, we've compiled 45 eye-opening interior design statistics related to the hospitality industry. From the impact of design on guest satisfaction to emerging trends in sustainability and technology, these statistics shed light on the importance of design in this thriving industry. Whether you're a hotel owner, interior designer, or simply interested in the latest trends in hospitality, these interior design statistics are sure to inform and inspire.

The hospitality industry is known for its focus on creating memorable guest experiences, and interior design plays a crucial role in achieving this goal. From luxury hotels to boutique bed-and-breakfasts, thoughtful and strategic design can elevate the guest experience, drive revenue, and set a hotel apart from its competitors.

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Important Interior Design Statistics for the Hospitality Industry

#1. According to a report by Market Research Future, the global hospitality design market is expected to grow at a CAGR of 6.4% from 2019 to 2025.

#2. In a survey conducted by Hospitality Design magazine, 94% of respondents said that design plays a critical role in the success of a hotel.

#3. A study by the Cornell School of Hotel Administration found that investing in high-quality interior design can result in higher guest satisfaction and a higher average daily rate.

#4. According to a report by the American Society of Interior Designers, hospitality design projects accounted for 18% of all interior design projects in 2018.

#5. A survey by the American Hotel and Lodging Association found that 55% of hotel guests say that the design and aesthetics of a hotel are important when choosing where to stay.

#6. A report by the BLLA found that boutique hotels with unique design elements have higher customer satisfaction ratings than traditional hotels.

#7. In a study by J.D. Power, guests who rated their hotel room's design as "outstanding" were significantly more likely to recommend the hotel to others and return for future stays.

#8. Sustainability is also becoming an important consideration in hotel design. According to a survey by Booking.com, 70% of global travelers said that they would be more likely to book a stay if the hotel had sustainable practices.

#9. A study by the University of Hertfordshire found that hotel design can affect guests' sense of well-being, leading to higher levels of relaxation and enjoyment.

#10. In a survey by Gensler, 85% of hotel guests said that a hotel's design can influence their decision to book a room.

#11. According to a report by Colliers International, the Asia-Pacific region is expected to see significant growth in hospitality design in the coming years.

#12. A study by the University of Utah found that guests are more likely to rate a hotel highly if it has distinctive design elements.

#13. In a survey by the American Hotel and Lodging Association, 70% of hotel guests said that they prefer hotels with unique design elements.

#14. According to a study by Cornell University's School of Hotel Administration, a hotel's design can affect its profitability. The study found that hotels with higher scores on design-related metrics had higher occupancy rates and revenue per available room (RevPAR).

#15. A report by the Global Wellness Institute found that wellness-focused design elements, such as natural lighting and access to nature, are becoming increasingly important in the hospitality industry.

#16. In a survey by Interior Design magazine, 75% of respondents said that sustainability is an important consideration in hospitality design.

#17. According to a report by Technavio, the global interior design services market for the hospitality industry is expected to grow at a CAGR of over 5% from 2020 to 2024.

#18. In a survey of hotel guests conducted by the research firm McGraw Hill, 52% of respondents said that design was a primary factor in their choice of hotel.

#19. According to a report by Interior Design magazine, the global hospitality design market was worth over $5.5 billion in 2019.

#20. A survey by the American Society of Interior Designers found that 56% of interior designers who work in the hospitality industry said that their clients' primary concern is creating a unique guest experience.

#21. In a survey by the design firm HOK, 65% of hotel guests said that good design contributes to their overall experience.

#22. A report by the hospitality design firm Hirsch Bedner Associates found that hotel guests are increasingly seeking personalized and locally-inspired design elements.

#23. According to a report by the design firm Gensler, 80% of guests say that the quality of the design in a hotel influences their decision to return.

#24. In a survey by the American Hotel and Lodging Association, 80% of guests said that a comfortable and well-designed room is the most important factor in their hotel experience.

#25. A report by the Global Wellness Institute found that wellness-focused design elements can improve guest well-being and increase revenue for hospitality businesses.

#26. In a survey by J.D. Power, guests who rated the design of their hotel room as "outstanding" had significantly higher levels of satisfaction with their overall hotel experience.

#27. According to a report by the design firm Perkins&Will, incorporating nature and biophilic design elements in hotel spaces can lead to improved guest satisfaction and well-being.

#28. In a survey by the design firm Gensler, 70% of guests said that they would be willing to pay more for a hotel that prioritizes sustainable design.

#29. According to a report by the hospitality consulting firm HVS, unique and innovative design elements can differentiate a hotel from its competitors and attract new guests.  

#30. In a survey by the design firm HOK, 73% of hotel guests said that they would be more likely to choose a hotel that incorporates local art and culture into its design.

#31. A report by the hospitality design firm WATG found that social media has increased the importance of design in the hospitality industry, as guests are more likely to share photos and reviews of aesthetically pleasing spaces.

#32. According to a report by the hospitality design firm Wilson Associates, the use of technology in hotel design, such as mobile check-in and smart room controls, is becoming increasingly important to guests.

#33. In a survey by the American Society of Interior Designers, 75% of interior designers who work in the hospitality industry said that sustainability is an important consideration in their design work.

#34. A report by the American Hotel and Lodging Association found that hotel renovations typically result in a 5-8% increase in revenue per available room (RevPAR).

#35. In a survey by Hospitality Design magazine, 59% of respondents said that design influences the length of a guest's stay.

#36. A study by the University of Nevada found that themed hotels can command a 20-30% premium in room rates.

#37. A report by the Boutique & Lifestyle Leaders Association (BLLA) found that boutique hotels with unique design elements have higher occupancy rates and revenue per room than traditional hotels.

#38. In a survey by the American Society of Interior Designers, 93% of interior designers said that they frequently work on hospitality projects.

#39. According to a report by Research and Markets, the global market for luxury hotels is expected to grow at a CAGR of 4.6% from 2019 to 2025.

#40. A study by the University of Surrey found that hotel design can affect guests' emotional responses, leading to higher satisfaction and loyalty.

#41. In a survey by the InterContinental Hotels Group, 63% of respondents said that they would pay more for a hotel with a well-designed lobby.

#42. A report by The Future Laboratory found that hotels are increasingly incorporating technology into their design, such as smartphone-controlled lighting and voice-activated room controls.

#43. According to a survey by HVS Design, 89% of hotel owners and operators believe that a hotel's interior design affects its market positioning.

#44. A report by STR found that hotels with high design scores on TripAdvisor have higher occupancy rates and RevPAR than hotels with low design scores.

#45. In a survey by Hotel Business magazine, 69% of respondents said that they believe hotels should invest in sustainable design.

These statistics suggest that interior design plays a crucial role in the success of the hospitality industry and that trends such as wellness-focused design and sustainability are becoming increasingly important in this field.

And that's not all: interior design for the hospitality industry is a growing field, according to a report by Research and Markets, the global market for hotel interior design services is expected to reach $7.8 billion by 2027.

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In conclusion, after reviewing the latest interior design statistics and trends for the hospitality industry we can asses that interior design plays a major role in the hospitality industry's growth rate. The design of a hotel, restaurant or cafe interior can greatly impact guests' experiences and satisfaction levels, which can in turn affect the business profitability.

As technology and sustainability become increasingly important considerations for travelers, hotel designers must also take these factors into account when creating spaces that will appeal to guests.

The global interior design market for the hospitality industry is expected to continue growing, highlighting the importance of thoughtful and strategic design in this sector.

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Yaiza Martinez

Founder and Lead Designer

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