Providing top-quality and timely services isn’t enough for an impeccable customer experience. The most successful brands will intentionally design the interior to set the desired mood and convey their unique story.
The hotel’s interior design is an essential factor in shaping the client’s experience. The interior communicates your top-quality service, letting guests know they have made the right choice.
The hotel’s interior design provides an attractive visual backdrop for enjoying your place comfort and premium services. The art and decor that surrounds your guests will impact the visual experience. The guests will notice the materials and colours as they navigate the lobby. With this, the customers know what to expect from the hotel. The silky feel of the luxury fabrics and upholstery creates a sense of comfort. The dimmed lighting creates a romantic atmosphere to enjoy fine dining, while the upscale finishes elevate the mood.
Why is interior design important for hotel businesses? In this post, we share how the interior impacts the customer experience.
The hotel’s interior design sets expectations
From check-in, and dining, to accommodation, the customer experience consists of a few aspects. It should be enjoyable for your overnight guests and walking guests who come to appreciate the hotel’s amenities.
While providing outstanding service is of enormous importance, the atmosphere you create with the help of interior design determines guest satisfaction. And you would want to give the best visual experience during every moment of their stay, keeping it consistent through all the phases.
The lobby is the first thing your guests will see. As they wait for check-in, their eyes will be attracted by the mesmerizing interior details. The entrance sets the mood and quietly communicates the expectations. It is responsible for the first impression that happens on an intuitive level. Therefore adjusting the elements to set the mood intentionally is one of the goals of every owner and operator.
The lobby will provide a comfortable spot for having coffee, socializing, or working. . A pleasant interior with a comfy seating area will make check-in and check-out more enjoyable for the guests. On the other hand, the proper layout will enable traffic flow and allow personal space for every guest.
The space contains signs for easy navigation and straightforward access to all the areas. It is important for the guests to find the areas straight away. An effective layout will keep the circulation areas clear and make it obvious where we want the guests to walk. The areas receive constant wear and tear and will look dull over time if not appropriately chosen. Accordingly, the flooring in high-traffic areas is durable and made of quality materials that match the style.
Use your hotel’s interior design to set you apart from the competition
The hospitality industry is highly competitive, making the most of your hotel’s interior design and getting the most out of it is essential to stand out. Brands are looking for ways to establish their presence on the market. The hotel’s interior design is a unique selling point that differentiates you from competitors. The interior tells a story unique to your brand. Picking a theme will help you create a distinctive trademark within the hospitality industry. Combining fixtures, colours, and artwork will reflect your signature style.
Customers have refined tastes and specific requirements, so meeting them becomes more challenging. One of the critical strategies for success in a competitive market is uniqueness. The hospitality design emphasizes the outstanding visual experience to convey your brand story. We, humans, are visual creatures, so we will likely pick a hotel that matches our aesthetics. By altering the hotel’s interior design, you can attract your specific target group and make them want to return.
Convey your core values
The hospitality design translates your brand’s core values in a visually appealing way. The interior delivers your brand promise, allowing the guest to understand your vision.
Your core values are aligned around serving your customers and the community. Maybe you wanted to provide a home experience in an upscale environment. Or your brand revolves around providing luxury amenities and high-end furnishings. Or you wish to provide the bio habitat experience and bring nature a step closer to your guests. With this, you create a memorable experience unmatched by any other competitor.
Sustainability is one of the trending concepts in hotel design. Interior designers will find ways to incorporate this concept into the space while minding the other essential aspects. No matter your core values, they should be reflected through the hospitality interior.
Your hotel’s interior design -if done right- will encourage brand love
An adequately designed interior provides a memorable experience for your guests. Designers fuse visually appealing settings, ambience, and functionality to provoke emotions.
The hotel’s interior design provides the best impression despite delivering the utmost comfort. The human brain reasons the aspects, counting them a positive experience.
When the quest enjoys the comfort and visual experience, they will become the ultimate advocates for your brand. A happy customer won’t hesitate to spread the word. They will share photos on their social media, talk about the positive experience, and recommend your brand to friends and acquaintances. User-generated content is essential, bringing free marketing to the company and being credible to other potential customers. The customer will see your hotel as their favourite brand and will return.
Functional and convenient interior
While the visual experience is crucial, it shouldn’t overfit the functionality. Experienced interior designers know how to achieve a balance between form and function. They will consider the customer’s needs and include the amenities that meet them, while ensuring the hotel runs smoothly.
The common areas should be easy to navigate and provide optimal traffic flow. The guest rooms offer comfort but are also intuitive. Everything should be easy to use and understand.
The customer will always connect the positive experiences to your brand, resulting in loyalty. The design choices should support functionality and provide the utmost comfort while aligning with your brand story.
Final Thoughts
Brands need to understand the importance of hotel’s interior design in shaping the customer experience. The hospitality industry is dynamic, with lots of competition that works hard to stand out in the market. However, we know that finding your signature brand aesthetics can be challenging.
Tanic Design has a team of experienced interior designers that will convey your concept into the space and bring it to life. We will help you position the hotel’s interior design as your unique selling point, setting you apart from the competitors.
Contact us now, and we will gladly assist you in building a hospitality brand that delivers memorable experiences!
