Work approach.

Our aim is create the ideal space and spatial experience for your brand. We create tailored layouts, and use colors, textures, materials, finishes, and lighting, to tell the story of your brand and connect you to your target audience. The act of storytelling is at the heart of what we do and how we approach each project. Ultimately, we tell your brand’s story in the form of a built environment.

Each project starts with the research and strategy phase, during which we focus on the brand information, its story, and values, along with taking a broad view of its potential target audience, competitors, and location. The goal of this phase is to understand and develop both the client’s and the brand’s intent, create a narrative, and establish the best way to implement it. We look at what makes the business stand out and capitalize on it.

From this point forward we start building the concept design, where we translate the information into a tangible design. We define the project brief and develop the mood board, which will guide the entire design process. We initially focus on atmosphere, style, and character, then move forward to materials and techniques, eventually crafting the message and narrative we want to convey.

Once we have a concept in place that the client approves, we start developing it into a schematic design. At this stage, we start focusing on real-world application and functionality. We use architectural drawings and 3D images to start moving the design from thought to reality. Through fine-tuning, we start to have an applicable design solution, moving into the next phase.

At the detail design phase, the schematic is developed into a series of working drawings.  We create the full set of technical drawings that the contractors will use to implement the design. We package the final documentation that the contractor will need and deliver it to the client, containing documentation, drawings, and renders. We communicate with the contractor to walk through the package and answer any potential questions. On certain projects, depending on the complexity and location, we can also provide site supervision upon request. This service is primarily available for projects located in the UAE and UK.