Notorious Specialty Burger

With its laid-back atmosphere, the concept of the space takes you back to the 1970's where you want to dine in and indulge burgers like you've never had them before.

This specialty burger restaurant is situated in Al Qana complex, a brand new entertainment and leisure destination complex. Easily accessible from Abu Dhabi island and adjacent to the neighbouring five-star hotels, the development is in prime location for both residents and tourists.

Project Features

2022

Notorious Specialty Burger conceptual design

The design is simple and clean with no extra elements to distract from the food, a combination of industrial materials such as black metal, concrete and neon lights.

Situated along the stunning Khor Al Maqta canal, the unit enjoys amazing waterfront views – something we have maximized by creating a seamless connection between the interior and exterior. The original façade of the shopping centre has been removed to install a side-to-side folding glass façade that will allow the interior and exterior to become one while maximising the seating area.

With 210 sqm of total space, the unit has 90 sqm of Interior space and an approximate 120 sqm of outdoor space.

Strategic approach

We created a concept that aims to appeal to the Notorious target customer.

The interior design conveys the story of the brand and embraces its origins. This will help Notorious stand out from the competition and position themselves in the memory of their customers.

While providing the patrons with ample seating and multiple options for every personality to find their place in the burger shop.

 

 

Texture and materiality

The palette of materials is a mix of industrial elements with an elegant and harmonious touch.

A combination of raw and industrial materials such as tile effect and bricks, distressed walls and open ceiling. In contrast, a bold red will heat and entice the client appetite. Warm lighting and different woods will create a warmer and more comfortable atmosphere. Neon lighting will help to recreate the American diner atmosphere and its typical signages.

The colour palette will be mostly natural and raw with boldly touch of burgundy, which symbolises the company branding.

Key Materials

Distressed concrete flooring, bricks, concrete, distressed walls, distressed open ceiling, white tiles, burgundy tiles, walnut effect wood, brown leather, red velvet, neon lights.

Ending thoughts

Created a perfect balance between the Notorious ambience and the iconic American burger joints inspired interior, providing a unique space for your customers to enjoy the Notorious amazing burgers.

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