Coffee by the Numbers: 50 Surprising Coffee Shop Statistics

Are you a coffee lover who can't start their day without a steaming cup of joe? Do you find yourself spending hours at your local coffee shop, enjoying the warm ambiance and delicious drinks? If so, you'll love this post on coffee shop statistics!

In this article, we've compiled 50 fascinating coffee shop statistics that cover everything from sales and trends to design and size. Get ready to learn about the global coffee shop market value, the most popular coffee drinks, the average cost of a latte in the US, and much more.

But that's not all - we'll also dive into the role of design in creating the perfect coffee shop ambiance, and how it can impact your overall experience. From cozy and intimate spaces to large commercial locations, the size of a coffee shop can also have a significant impact on its profitability and customer experience.

So whether you're a coffee shop owner, a caffeine enthusiast, or simply curious about the coffee shop industry, these coffee shop statistics are sure to surprise and delight you. So grab a fresh cup of coffee, sit back, and let's explore the world of coffee shop statistics together!

1. In the United Kingdom, the average size of a coffee shop is around 100 sqm. (Source: Allegra World Coffee Portal)
2. Small coffee shops, typically under 40 sqm, are becoming increasingly popular due to their lower overhead costs and ability to offer a more intimate and personalized experience. (Source: Forbes)
3. In major cities such as New York and London, it's not uncommon for coffee shops to operate out of spaces as small as 20-30 sqm. (Source: Eater)
4. The average size of a coffee shop in the United States is between 50-70 sqm. (Source:
5. In some Asian countries such as Japan, smaller coffee shops are the norm, with many operating out of spaces under 20 sqm. (Source: CNN)
6. Larger coffee chains such as Starbucks and Costa Coffee often operate out of spaces between 100-150 sqm, with some flagship locations exceeding 300 sqm. (Source: The Guardian)
7. Pop-up coffee shops and coffee carts can operate out of spaces as small as 10 sqm or less, making them a popular option for mobile and temporary operations. (Source: Sprudge)
8. The size of a coffee shop can affect its overall vibe and atmosphere, with smaller spaces often feeling more cozy and intimate, and larger spaces feeling more grand and commercial. (Source: DesignRush)
9. The size of a coffee shop can also impact its profitability, with smaller spaces often having lower overhead costs and larger spaces having more room for seating and revenue-generating activities. (Source: Inc.)
10. The ideal size of a coffee shop may vary depending on its location, target audience, and business goals, but a well-designed space that maximizes its square footage can help optimize customer experience and drive business growth. (Source: National Coffee Association)
11. The average cost of a latte in the United States is $4.16. (Source: Square)
12. The global coffee shop market is expected to reach $237.6 billion by 2027. (Source: Fortune Business Insights)
13. The average customer spends $7.81 per visit to a coffee shop. (Source: Toast Tab)
14. Specialty coffee shops account for 37% of coffee shops in the United States. (Source: Allegra World Coffee Portal)
15. The United States has the most coffee shops per capita, with 7.4 shops per 10,000 people. (Source: Delish)
16. The global coffee industry employs over 25 million people. (Source: International Coffee Organization)
17. In 2021, the United States consumed 27.5 million 60-kilogram bags of coffee, making it the world's largest consumer of coffee. (Source: Statista)
18. On average, a coffee shop will need to sell 110 cups of coffee per day to break even. (Source: Crimson Cup)
19. Cold brew coffee sales increased by 580% between 2011 and 2016. (Source: Mintel)
20. In the United States, 52% of consumers prefer to drink coffee at home, while 34% prefer to drink it at a coffee shop. (Source: National Coffee Association)
21. Coffee shop customers spend an average of $4.69 per visit. (Source: Toast Tab)
22. 85% of coffee shop customers prefer to drink their coffee on-premises. (Source: Square)
23. Coffee shops with a cozy and inviting atmosphere tend to have higher sales compared to those with a more sterile or austere design. (Source: ShopKeep)
24. The most popular coffee drink in the United States is a latte, followed by drip coffee and cappuccino. (Source: National Coffee Association)
25. 68% of coffee drinkers have their first cup within the first hour of waking up. (Source: The Coffee Detective)
26. The color scheme of a coffee shop can significantly affect customer behavior, with warm colors like red and orange being more likely to stimulate appetite and impulse buying. (Source: Inc.)
27. Coffee shops that offer free Wi-Fi tend to have higher customer loyalty and retention rates. (Source: Square)
28. In the United States, there are over 35,000 coffee shops, with over 60% of them being independent or regional chains. (Source: National Coffee Association)
29. The typical profit margin for a coffee shop ranges from 6% to 18%, with the average being around 11%. (Source: Crimson Cup)
30. On average, a coffee shop sells 230 cups of coffee per day. (Source: Crimson Cup)
31. The top three reasons customers choose a coffee shop are quality of coffee, convenience, and atmosphere. (Source: Allegra World Coffee Portal)
32. 50% of customers use a loyalty or rewards program when purchasing coffee. (Source: Toast Tab)
33. Over 80% of coffee shop customers use their mobile devices to order and pay for their coffee. (Source: Square)
34. The most popular time for customers to visit a coffee shop is between 7am and 10am. (Source: Toast Tab)
35. A well-designed logo can increase customer retention and recognition by up to 80%. (Source: DesignRush)
36. Outdoor seating can increase coffee shop sales by up to 30%. (Source: Crimson Cup)
37. The average wait time for a coffee order is 2 to 3 minutes. (Source: Square)
38. On average, a coffee shop's busiest day is Monday. (Source: Toast Tab)
39. In 2021, the global coffee market was valued at $102.02 billion, with a projected compound annual growth rate of 5.5% between 2021 and 2028. (Source: Grand View Research)
40. 94% of customers choose a coffee shop based on its exterior design. (Source: Crimson Cup)
41. Coffee shops that have unique or eye-catching decor tend to attract more Instagram-savvy customers and have a higher chance of being featured on social media. (Source: National Coffee Association)
42. The scent of coffee can increase customer dwell time and spending by up to 20%. (Source: Crimson Cup)
43. A well-designed storefront can increase foot traffic by up to 30%. (Source: DesignRush)
44. The placement of furniture and seating can significantly affect customer traffic flow and increase sales. (Source: ShopKeep)
45. Customers are more likely to order food and beverages that are displayed prominently or creatively on menu boards. (Source: Square)
46. The use of natural materials, such as wood or plants, in coffee shop design can create a calming and relaxing atmosphere, which can lead to increased customer satisfaction and loyalty. (Source: Forbes)
47. The use of lighting can affect the mood and behavior of customers, with softer, warmer lighting encouraging customers to linger and spend more time in the shop. (Source: Inc.)
48. Artwork or murals that reflect the local community or culture can increase customer engagement and brand loyalty. (Source: National Coffee Association)
49. The placement of power outlets and USB ports can encourage customers to stay longer and order more, as they can charge their devices while enjoying their coffee. (Source: ShopKeep)
50. A well-designed outdoor area, such as a garden or patio, can attract customers and create a unique and memorable experience. (Source: Allegra World Coffee Portal)